Let’s Get Personal: Changes Ahead! How I Plan to Reach Those Lofty Biz Goals

Image: This Rad Love

A couple weeks ago I took the plunge and put my (rather lofty) business goals for 2016 out there into the internets. The response was awesome and super uplifting and I am excited to see how it all pans out. We already knocked a big one off the list with the Capitol Romance Wedding Planner coming to life (and now on sale) and the launch of the online Capitol Romance Shop.

But there’s still SO MUCH MORE to do and so I must admit to you all, that in order to reach these goals, things will have to change. I will have to let go of somethings that I started and I will have to start to lean on others more (something I must admit, as a Type A control freak, I have a hard time doing). So here’s some of the changes coming our way:

1. I am saying goodbye to the Capitol Romance DIY Workshops

Now before you shed a tear, I am happy to tell you that the workshops won’t be ending, they are just going to be under new direction with the ladies over at District Bliss. And I will be helping to promote the workshops (dates/topics coming soon!) so you will still get to do your DIY thang, and meet awesome local vendors, and hang out with other rad couples in DC, they just won’t be fully run by yours truly any more.

This, I must admit, has been WAY harder for me to let go of than I initially thought. I always thought the workshops were a great idea (I still do!) and I feel like they were just starting to gain some steam, however, I just could not put myself into them 100% and that’s not fair to me OR you guys. I know the ladies at DB are going to take good care of them, and I cannot wait to hopefully attend a few and hear how you like them all. They’ve already got some GREAT topics & vendors in mind. So more to come there.

2. I am bringing on more people to the Capitol Romance Team

You guys already know my right-hand woman, Alesha, on the wedding coordination side of things. She is a total rockstar and there is just NO WAY I could have continued the wedding coordination biz without her this year dealing with pregnancy and Evie’s arrival. I feel lucky EVERY day that I found Alesha and that she wanted to join the CapRo Team. So in order to keep doing big things, I am really excited to announce that there will be MORE people joining the team. I am in process of bringing on another coordinator (more to come there), someone to help with the Capitol Romance Shop & product designs, AND a marketing intern for next spring.

I am so pumped, but obviously apprehensive too – as I’ve never led so many people before! Capitol Romance has been a 1-woman show for so long, it’s going to be such a learning experience with bringing other people on in different ways. More to come here too!

3. I am shifting blog content away from just a wedding focus

Yes I have already started this shift, and yes I have been saying this for a while now, but this time I mean it (and you might have already even noticed) that the content here on this blog is going to change and shift away from just wedding related inspiration & resources. For one, my life has changed in the past few years and for two, I know I have readers out there that are long since married, and for three, I am VERY very interested in peoples’ lives past the wedding day. I want to hear stories from couples in DC that are at ALL DIFFERENT points in their relationships. The wedding scene (IMO) has become too focused on just the one “big day” and has forgotten the point of that day – the life you are promising to create, nurture, and grow, TOGETHER.

I feel it’s important to share stories of struggle, of happiness, of anniversaries, of challenges, of milestones, of singledom, and all kinds of other things related to human relationships. And honestly this was always in the back of my mind when I started this blog, and a big factor in why I chose the word “romance” over weddings or brides or something so wedding-centric. I knew my life would move beyond my wedding day and I wanted to have the option to move the blog there too.

I am sure I might lose some readers because of this, but that’s ok. Thanks to the internet, there’s literally A MILLION places to find wedding inspiration, ideas, and resources. There aren’t, however, a million places to share stories of REAL couples in the DC area and how they are living their lives.

…. so there it is. The changes are coming and I am equal parts excited and terrified about it. But I am 110% confident that these are the right things to do, right now. And I always take comfort in the fact that the best part about being a small business owner is that I am (mostly) in control. If these things don’t work, or don’t pan out like I thought, I can oh-so-simply change my mind or direction again and try something else.

That’s the beauty of it all for me. So here we go!